How beacon technology is customizing the shopping experience

Retailers are using technology in new ways to improve the shopping experience at their stores. One key component of this is beacons, which use a person's mobile device to customize the shopping experience. Find out more in this video in which Maya Mikhailov, cofounder and CMO of GPShopper, explains how beacons work and why they matter.

This video is sponsored by Synchrony Financial.

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