How the 'Robert Scoble of Israel' wound up in a bomb shelter with Apple cofounder Steve Wozniak

If you're a tech startup in Silicon Valley, you know tech-blogger-turned-marketing-dude Robert Scoble.

If you're a startup in the "startup nation" of Israel, you know marketing-dude-turned-tech-blogger Hillel Fuld.

Fuld is full of stories of hanging out with famous people in the tech world.

But his story about meeting Apple co-founder Steve Wozniak was really the bomb.

Fuld had been asking to meet and interview Woz for a good five years, and was always politely turned down.

When Fuld heard that Woz, always an education activist, had accepted an invitation to visit Israel to speak at a huge education conference, he asked again. This time he was shocked that Woz said yes.

Woz's visit in 2014 famously coincided with Israel in "the the midst of a war in which rockets were falling on all of Israel hundreds of times a day," as Fuld described it.

The day Woz was in Tel Aviv was no exception.

After about 30 minutes of chatting at Woz's hotel in Tel Aviv, a rocket was launched. Fuld and Woz went running for the hotel's bomb shelter, Fuld making sure his tech idol made it to safety, Fuld told Business Insider.

All told, they spent about two hours together, he said, and Fuld took a photo of the two of them happy and smiling inside the bomb shelter.

Woz wasn't scared off by the incident. During his strip, he even scheduled a trip to the Israeli communities near the troubled Gaza strip to see what they were going through.

Woz would later call that rocket-laced trip to Israel, his first visit to the country, "one of my best experiences ever" and he spoke out against the rocket situation.

In that bomb shelter, Woz also gave Fuld one of his legendary aluminum business cards, and confirmed the myth that he used the super-sharp cards to cut his food on airplanes.