How to show-off without being labelled as a show-off
Advertisement
Here’s a way that overcomes the dilemma of being seen as a show-off when you may be trying to establish your credentials.
There is a certain real estate agency in the US, which has a sales and a rental division. Customers who would call the agency would typically first speak with a receptionist who, having identified which division they needed to speak with, would say, “Oh, rentals, you need to speak to Penny.” or “You need the sales division, you need to speak to Sheldon.”
SimpleBehavioural Design
Upon the recommendation of a group of behavioural scientists – Robert Cialdini and colleagues – the receptionist started using a slightly tweaked approach. The receptionist would now say, “Oh, rentals, you need to speak to Penny, who has over fifteen years of experience renting properties in this neighborhood. Let me put you through now” or “I’m going to put you through to Sheldon, our head of sales. Sheldon has twenty years of experience in selling properties like yours.”
Why it worked
Everything that the receptionist spoke was true. But for Penny or Sheldon to say the same thing would have been have been at the risk of being liked less and seen as boastful and self-promoting and as a result, not as persuasive. The customers ignored the fact that this introduction came from someone who was connected to Penny and Sheldon and would benefit from this kind of introduction. Penny and Sheldon reported a significant rise in the number of appointments post this Behavioural Design nudge. Lastly, but most importantly, the intervention was costless to the company.
Linkedin applying Behavioural Design
No wonder, inspite of written recommendations being a prominent feature of LinkedIn, it has further introduced recommendation ofskills , to enhance the user’s credibility as well as LinkedIn’s usability.
(Anand Damani is partner of communication and behavioural design firm, Briefcase. www.brief-case.co)
(Image: Thinkstock)
Advertisement
There is a certain real estate agency in the US, which has a sales and a rental division. Customers who would call the agency would typically first speak with a receptionist who, having identified which division they needed to speak with, would say, “Oh, rentals, you need to speak to Penny.” or “You need the sales division, you need to speak to Sheldon.”
Simple
Upon the recommendation of a group of behavioural scientists – Robert Cialdini and colleagues – the receptionist started using a slightly tweaked approach. The receptionist would now say, “Oh, rentals, you need to speak to Penny, who has over fifteen years of experience renting properties in this neighborhood. Let me put you through now” or “I’m going to put you through to Sheldon, our head of sales. Sheldon has twenty years of experience in selling properties like yours.”
Why it worked
Everything that the receptionist spoke was true. But for Penny or Sheldon to say the same thing would have been have been at the risk of being liked less and seen as boastful and self-promoting and as a result, not as persuasive. The customers ignored the fact that this introduction came from someone who was connected to Penny and Sheldon and would benefit from this kind of introduction. Penny and Sheldon reported a significant rise in the number of appointments post this Behavioural Design nudge. Lastly, but most importantly, the intervention was costless to the company.
Advertisement
No wonder, inspite of written recommendations being a prominent feature of LinkedIn, it has further introduced recommendation of
(Anand Damani is partner of communication and behavioural design firm, Briefcase. www.brief-case.co)
(Image: Thinkstock)
Advertisement
- I spent 2 weeks in India. A highlight was visiting a small mountain town so beautiful it didn't seem real.
- I quit McKinsey after 1.5 years. I was making over $200k but my mental health was shattered.
- Some Tesla factory workers realized they were laid off when security scanned their badges and sent them back on shuttles, sources say
- Indian Railways to break record with 9,111 trips to meet travel demand this summer, nearly 3,000 more than 2023
- India's exports to China, UAE, Russia, Singapore rose in 2023-24
- A case for investing in Government securities
- Top places to visit in Auli in 2024
- Sustainable Transportation Alternatives