IKEA Built An Awesome Rock Climbing Wall In France Using Its Own Furniture

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IKEA wall france

Fanny Reynaud

In order to celebrate the opening of an IKEA store in Clermont-Ferrand, France, the furniture store partnered with event communication agency ubi bene to erect a 30-foot-high rock and furniture climbing wall in the middle of town.

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The interactive wall is made from real IKEA furniture and is manned by professional climbers to help those visitors who want to give it a shot.

Ikea Wall France

Fanny Reynaud

"As Clermont-Ferrand is a sporty city, IKEA wanted to give to the inhabitants an event that perfectly suits their needs," said Vanessa Vannier from ubi bene. The four-day event is free and open to anyone.

Ikea wall Frace

Fanny Reynaud

The new IKEA store in Clermont-Ferrand is the 30th overall in France. We'd say they're off to a good start.

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