Ice-cream Maker Natural To Open Its Store In Delhi By Diwali

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Ice-cream Maker Natural To Open Its Store In Delhi By Diwali
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Those who have relished Natural ice-cream can never forget its amazing taste. Many people residing in Delhi get it specially packed in order to bring it on the flight from Mumbai. If we believe the reports, nearly 2,400 scoops of Natural ice-cream are flown to the Capital almost everyday during the wedding season. Established in Mumbai in 1984, the firm will open its store in Delhi by Diwali.

Without a store in the national capital, that's the only way one can enjoy artisan ice-creams that are made using only fruits, dry fruits, chocolates, milk and sugar. Notably, these ice-creams do not contain preservatives or stabilizers. Srinivas Kamath, the 30-year-old director of the company that his father founded, plans to expand its footprint now in Delhi. His father RS Kamath, who started the chain, has just one piece of advice for his son — quality and taste should not change.

Kamath junior is a post graduate in family managed business from SP Jain Institute. He has expanded the ice-cream company in the country since he joined four years ago. Store count has doubled to 116 from 50 doors in 2012 as it entered markets such as Rajasthan, Madhya Pradesh, Karnataka and Goa. Currently, Natural sells a total of 1.4 lakh scoops daily in half a dozen states.

Experts believe Natural will need to ensure the taste does not change as it expands, since the dessert now needs to be shipped to stores far away from the factory at Charkop, a northern suburb of Mumbai.

Also, Natural will face a tough competition from other known ice-cream makers. While dairy giant Amul is by far the leader in the Rs 3,000 crore ice-cream market, others such as Baskin-Robbins and Gelato are expanding aggressively. These two companies now have more than 600 stores together. Hindustan Unilever which runs Kwality Wall's kiosks, brought its largest ice-cream brand Magnum into the country last year. Also, Mother Diary and Vadilal have a strong presence in the country.
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Kamath junior is confident that no one can defeat Natural when it comes to quality.

"Replicating our taste is nearly impossible, especially for fruits like tender coconut and sitaphal, which is made manually and takes hours to do," said Kamath junior.
(Image: Natural)