'Incremental': What Wall Street is saying about Apple's underwhelming big event
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Andrew Burton/Getty
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As expected, the company announced software updates that will be available in the fall, with no news on updated hardware.
To recap, Apple unveiled iOS 10, with a smarter Siri, an emoji-centric iMessage and a more intelligent Photo App.
Apple Maps and Apple Music also got face lifts.
Many analysts on Wall Street liked the updates, but did not think they meant much for the company's stock in the near term. They're now looking ahead to the launch of the iPhone 7, and whether it will be able to turn around a slowdown in the device's sales.
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Here's what they said after the event:
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