Indians Willing To Spend More Than Rs 71 For In-app Purchases: Study

A study by InMobi has revealed that Indians are willing to pay between Rs 71 and Rs 129 for in-app purchases. This comes as a relief to developers who were doubtful whether it’s possible to monetise their creations in the market.

21% of the respondents who participated in the InMobi survey said they had paid for in-app purchases for messaging software, while 18% said they would not mind spending some spare change for extras.

Line claimed to have earned $27.4 million from emoticons and stickers bought by its Japanese users in 2013. As Indian users are not keen on such features, the developers of WhatsApp and similar services will have to find other means of making money from their creations if they offeri in-app purchases in the future.