India’s love for drama makes it a top market for selfie video app Dubsmash

In the last one year or so, if there is something that has gone viral in India is the selfie video app Dubsmash. Everyone, from Bollywood celebrities to Indian cricketers and even the politicians have made these videos and released them online, which is why the makers of the app have listed India as one of its top global markets.

"I can definitely tell you that India would definitely be within our top ten markets globally. Also in terms of activity, it is one of the strongest markets in Asia," Roland Grenke, cofounder of Dubsmash, told ET in a telephonic conversation.

The app was founded by Grenke, Jonas Druppel and Daniel Taschik, and was launched in November 2014. In a short span of less than 1.5 years, it has expanded its presence to 192 countries, and has had more than 75 million downloads on the Google Play Store.

Grenke added that even though Indians love Dubsmash, a lot of effort goes into making the sound snippets because of the diversity of Indian culture and languages. The app currently supports around 20 languages, and can be seen gaining popularity in countries like Germany, United Kingdom, France, Brazil, India, Indonesia, Malaysia, Philippines and Russia.

Dubsmash is based out of Berlin and employs 21 people from 15 different nationalities. Their team even includes "two and a half" Indians, given that one of them was born in the US but has an Indian background.

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