J. Crew's website shows everything that's wrong with the brand
In the most recent quarter, same-store sales fell 8% following a decrease of 11% in the third quarter of last year.
The company has been trying to focus on apparel basics to lure customers back to stores following a series of fashion misses.
It has also axed its popular bridal line and recently launched an athleisure line with New Balance.
But some analysts aren't optimistic that the company can recover.
"I don't think they know how to fix J. Crew," Carla Casella, an analyst at JPMorgan Chase & Co, told Bloomberg. "They were just living on the past strength of their brand."
We visited J. Crew's website and found some glaring fashion misses and deep discounts that make a turnaround seem less and less likely.
- I got a $40K raise using this 30-second strategy. It made me realize loud work, not hard work, always wins.
- Qatar Airways' new CEO explains why it's sticking with the Airbus A380 as other airlines retire the costly superjumbo
- Prince Harry and Meghan found out about Kate Middleton's cancer diagnosis on TV like everyone else, report says
- Ice melt in Antarctica and Greenland is slowing Earth's rotation, affecting timekeeping: Study
- Elections on a plate: Poll panels fix menu & expense ceiling for Samosa, tea, biryani & more
- Regenerative farming, cover crops will help farmers increase yields, reduce stubble burning: IDH CEO
- Sustainable Event Planning
- Ambani, Adani collaborate: RIL picks 26% stake in Adani Power project