Kodak is coming back in India, soon
Advertisement
Advertisement
Kodak, enormously popular for its photography and film products, is planning to re-enter the Indian market. The company will be targeting one of the biggest film markets in the world.
"We would want to bring films back to India as it is one of the biggest film markets in the world. There is tremendous talent,"
The photographic and film products giant will be partnering with Hyderabad-based Prasad Studios for their upcoming film laboratory.
"
Bankruptcy protection was filed in US by Kodak in the year 2012. However, the court in 2013 approved financing for Kodak to emerge from bankruptcy by mid 2013.
Advertisement
The company now describes itself as a "technology company focused on imaging".
Kodak has been studying the Indian market for the past eight months so as to understand the local context and ecosystem.
"India has several independent markets within the country. More than 1,500 feature films are shot in India every year. The majority of the European box office is controlled by the content from the US, whereas in India, the local industry rules. Moreover, the industry in India is very fast-paced," said Richter.
(image: indiatimes)
Advertisement
- Tesla tells some laid-off employees their separation agreements are canceled and new ones are on the way
- Taylor Swift's 'The Tortured Poets Department' is the messiest, horniest, and funniest album she's ever made
- One of the world's only 5-star airlines seems to be considering asking business-class passengers to bring their own cutlery
- The Future of Gaming Technology
- Stock markets stage strong rebound after 4 days of slump; Sensex rallies 599 pts
- Sustainable Transportation Alternatives
- 10 Foods you should avoid eating when in stress
- 8 Lesser-known places to visit near Nainital