Land Rover made a beautiful surfing video to show off an unnecessary tech feature

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Land Rover surfing video

Screenshot via Land Rover

Land Rover vehicles are well-known for being both luxurious and highly capable and something other premium SUVs can only dream of: delivering stupendous off-road performance.

The automaker doesn't need to bolster its off-road cred, but evidently it does think that it has to up its technology game. 

Recently, Land Rover made a video in which survival-celebrity Bear Grylls jumped out of an airplane and while free-falling before opening his parachute, used a smartphone to reconfigure the seats remotely in a Land Rover Discovery, making room for a few more people.

While this had to happen as Grylls plummeted toward the ground is an unresolved question, but it made for a cool video.

Now Land Rover has enlisted surfer Laird Hamilton to execute the same maneuver, but from the ocean rather than the sky, using a phone that must has been encased in waterproof protection. (What's next? An alpinist with a iPhone, to complete the air-sea-land hat trick?)

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Again, you have to ask yourself why anyone would actually want to use this feature; the idea is that you show up someplace with your Discovery's three rows of seats configured one way, then meet some pals who want a ride and use the phone to do the onerous work of raising the third row, an operation that takes about two minutes using a button in the SUV.

Anyway, the video - showcasing the automaker's "Intelligent Seat Fold" - is just as cool as the last one. Land Rover is also revealing its "Dynamic Design Pack" in the US at the LA auto show this week.

"It combines unbeatable all-terrain capability with unrivaled versatility and a revolutionary new exterior design," the carmaker said in a statement.

Check it some Land Rovering surfers: