Leaked: Here's How LinkedIn Plans To Have A New Billion Dollar Business In Three Years

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Jeff Weiner Sun Valley

Getty / Scott Olson

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LinkedIn CEO Jeff Weiner

LinkedIn plans to break into the $50 billion business-to-business marketing space and turn its products into a $1 billion business by 2017, according to internal documents sent to Business Insider.

In July, LinkedIn revealed plans to acquire a business marketing company called Bizo for about $175 million, moving it a step closer towards its goal of becoming "the most effective online platform for marketers to engage with professionals."

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Last quarter, LinkedIn reeled in $106 million in revenue from its marketing products, which was up 44% year-over-year. Now, though, the company wants to expand beyond its current media and content marketing products to build a B2B marketing platform using its own, and Bizo's, tools.

"Our long-term ambition is to build an integrated marketing and sales platform that provides a simple and effective way to reach audiences, nurture prospects, and acquire customers," the document says.

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Shannon Stubo Brayton, LinkedIn's VP of corporate communications, declined to comment on the document.

Here's how LinkedIn plans to build a $1 billion B2B marketing business by 2017:

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