There are three parts to a successful e-commerce business: Subscriptions, Sales, and Scale. Consumers are hungry for solutions, but they also have decision fatigue; so meet them where they are. Get them excited with a clear, subscription-based offer that is unique to "them" and gets delivered straight to them. Sell it to those most relevant to your delivery model, then scale.
E-commerce doesn't have to be difficult. After all, the overhead is much lower than with a traditional brick-and-mortar business; so you have a head start. Think of the "e" as easy and effective commerce. Do business that you like, sell to customers you enjoy, and step into the sweet spot of modern entrepreneurship — where you get to win your way.
—Allyson Byrd, top sales trainer, who generated $13 million-plus in sales revenue for clients in 2018; Amazon best-selling author of "Leave Your Mark" and founder of The Church of Profit Acceleration; connect with Allyson on Instagram and Facebook
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