Mahindra exits Brazil! Will no longer sell its iconic SUVs in the latin american country

Advertisement
Mahindra exits Brazil! Will no longer sell its iconic SUVs in the latin american countryMahindra & Mahindra Ltd has stopped selling its pick-up trucks and sports utility vehicles in Brazil, a company executive told Reuters on Wednesday.
Advertisement

Advertisement

Mahindra is withdrawing from Brazil after a sluggish economy, changes in regulation and a depreciating currency hurt sales, Pravin Shah, chief executive of Mahindra's automotive division and international operations, said.

The company, which was selling the vehicles through its local partner, Bramont-Montadora Industrial e Comercial de Veiculos, sold about 250 units a month "in the best of times", Shah said.

"Where we don't see mid-to-long-term prospects, there is no point. We call spade a spade and get out of that," he said, adding that Mahindra will continue to sell vehicles in the neighbouring markets of Chile, Peru and Paraguay.