Meal delivery startup Deliveroo has had a colourful rebrand
A blog post by Deliveroo CEO Will Shu says that the redesign has resulted in "new equipment that enhances our riders' safety and style through a brightly coloured, hyperreflective kit."
Deliveroo is one of London's fastest-growing technology startups, having raised $275 million (£206 million) in funding in August to help it expand around the world. But it faces increasing competition from rival services like UberEATS and Jinn.
Deliveroo's new logo retains its kangaroo motif, but it's slightly more subtle this time.
Contrast the redesigned rider outfits seen above with Uber's black jacket and delivery bag. Until now Deliveroo also used black jackets, but its redesign makes it stand out.
Business Insider/Sam Shead
Another blog post by Deliveroo's design team showcases some of the abandoned ideas for the redesign:
- Saudi Arabia wants China to help fund its struggling $500 billion Neom megaproject. Investors may not be too excited.
- I spent $2,000 for 7 nights in a 179-square-foot room on one of the world's largest cruise ships. Take a look inside my cabin.
- One of the world's only 5-star airlines seems to be considering asking business-class passengers to bring their own cutlery
- Experts warn of rising temperatures in Bengaluru as Phase 2 of Lok Sabha elections draws near
- Axis Bank posts net profit of ₹7,129 cr in March quarter
- 7 Best tourist places to visit in Rishikesh in 2024
- From underdog to Bill Gates-sponsored superfood: Have millets finally managed to make a comeback?
- 7 Things to do on your next trip to Rishikesh