Meet Vidur Vyas, Hike Messenger’s new vice president

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Meet Vidur Vyas, Hike Messenger’s new vice president
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To help power its next phase of growth, instant messaging service provider, Hike Messenger has appointed former senior director of marketing at PepsiCo India, Vidur Vyas as its vice president of marketing division.

The company has also roped in Sumit Mehra, a former general manager at game developer Zynga.

Vyas will spearhead marketing initiatives, brand positioning and strategic alliances, while Mehra, as the studio head, will drive its game strategy, development and production. They will report to Kavin Mittal, CEO and founder of Hike, the company said in a release on Wednesday.

Hike has been operational in the gaming space for over two years with its studio Tiny Mogul Games launching more than 12 games on Android platform.

Its Shiva: The Time Bender was one of the first Indian games to be featured on Google Play globally, and its Dadi vs Jellies won the Game of the Year award at the Nasscom Game Developer Conference in 2014.
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The firm is looking to beef up its presence in the high growth instant messaging (IM) space post its recently announced integration with Hoppr and Tiny Mogul.

Vyas was responsible for nutrition and beverage portfolio apart from brand building at PepsiCo India. He launched Quaker Oats in India and led the integration of Tropicana with Brand Slice.

Mehra started working as a game developer in 1999 and has worked with Microsoft Games Studio, EA Games, Jump Games and Zynga.

(Image: Indiatimes)