Meet the Mumbai couple who started a company to sell their mother's homemade pickles
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When the world is busy with tech start ups, a Mumbai-based Speaking exclusively to
He added - “We closely watch the brand image created by the 'cool' gadget brands, because that's what people are attracted to, and we try to create a similar imagery - young, unique, mouth watering, also keeping the essence of authentic Indian & mother’s home-made secrets very clear.”
Goosebumps pickles are available online for anywhere between Rs 150-210 for a 250 gm jar.
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The recently launched
It recently extended its offering to after-meal products seeing the demand. The founders have taken to fruit pickles like
The only concern Goosebumps has as of now is to make sense of its product for a wider audience. “Young generation don't connect to Pickles. So we are re-looking at the strategy to package & communicate them differently so the acceptance becomes higher in the market,”
He further said - “The focus is shifting to aftermeals at the moment because of its high acceptance in the market. The most motivating part for us in this category is the products are appreciated by all the age groups unlike pickles which means one communication investment can reach all at one go.”
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