Meet the man behind Kate Upton's tweet that will never die
If you've signed on to Twitter anytime in the past few months there's a decent chance you've been confronted by a promoted tweet from Kate Upton.
Upton's tweets beg users to "be her hero" and download the breakout multiplayer mobile game "Game of War: Fire Age," or watch her Superbowl ad for the company.
Baffled and frustrated users have tried reporting Upton's tweets as spam, flagging them as "offensive" content, yet it's nearly impossible escape her promotional messages online.
The man behind the tweets is Gabriel Leydon, founder of gaming company Machine Zone and creator of the breakout hit Game of War: Fire Age. A recent Bloomberg story on Fire Age and mobile gaming reveals that Leydon's company, Machine Zone, "spent $40 million on a four-month campaign with Upton as its spokeswoman."
War is coming! Will you be my hero? https://t.co/Wrka5XKNfE
- Kate Upton (@KateUpton) November 16, 2014
The monstrous ad buy was an attempt by the company to flood social media and airwaves in order to surpass its more well-known competitor, Clash of Clans, in the app store.
"In the hours after the Super Bowl, the mobile game, for a few hours at least, succeeded, as measured by rankings from Apple's App Store. Which is exactly what Leydon had hoped for," Robert Kolker at Bloomberg reports.
Aided in part by its media blitz, Game of War now grosses more than $1 million a day, according to Think Gaming, which is twice as much as it was bringing in a year ago.
And this could just be the beginning.
Michael Pachter, a gaming analyst at Wedbush Securities, tells Bloomberg that by next Super Bowl it won't just be Fire Age vs. Clash of Clans. "You might see 10 ads," he says.
In the meantime, blocking @KateUpton seems to work.
@KateUpton @gameofwar seriously stop with the promoted tweet crap - 5 accounts and you are on every one! @Support
- Richard (@RichardGrant78) March 4, 2015
I've marked the @KateUpton promoted tweet as offensive maybe a dozen times, @twitter. Cut it out.
- Michael Phillips (@createbang) February 26, 2015
@KateUpton @gameofwar for the 75th time, please stop spamming our feeds with this promoted tweet you twit.
- Mark Dice (@MarkDice) January 17, 2015
And the award for most annoying and overused promoted-tweet advertising shill goes to... kate upton ????congrats and blocked.
- Jeffrey Kalmikoff (@jeffrey) December 5, 2014
Yes, Kate Upton, I see your promoted tweet...yet again.~ Appropriate suicide note...for either of us.
- DarkCloud (@DarkerWillow) December 10, 2014
Can't believe I'm saying this, but is there a way to block Kate Upton's boobs from my timeline?
- Josh Ojala (@GU1LD3NST3RN) March 5, 2015
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