Mercedes, Audi, BMW are raining discounts this monsoon. Find out

In the backdrop of falling demand and stagnant market, Luxury car companies are offering attractive discounts and innovative schemes to trigger sales.

Luxury carmakers like Audi, Mercedes, BMW, etc are offering such discounts that reduce over Rs 5 lakh from the price of popular models like BMW 5 Series, AudiA3 and the Mercedes Benz E-Class.

Moreover, these companies are also making interest-free finance and offering cars without down payment also.

"This is perhaps the toughest time for luxury cars. Traffic of customers, wary about the economic revival, is down 20-25% for the past two months over the past year, creating a panic and forcing us to double our monsoon season discounts,” a luxury car dealer told Economic Times.

Not only BMW, Audi, even Tata Motors-owned Jaguar Land Rover has been affected and now is offering down payment of Rs 11.25 lakh, a three-year maintenance package, one year free insurance and financing of the balance amount on its Jaguar XJ sedan.

ET reported that Audi has come up with a bullet payment for its A3 sedan and the Q5 SUV, promising 55% buyback value on vehicles after three years of use. It is also offering direct cash benefits to the tune of Rs 4 lakh.

Mercedes-Benz, which is the segment leader and posted a 41% growth and sold 6,659 units in the first half of the year, is also engaged in the same practice.
It is giving 50% buy-back value after three years to customers and a discounted EMI of Rs 57,777 on its C-Class.

"We are aware of the high discounting and price cuts prevalent in the market. We are focused on our own strategy, as is evident from our H1 sales growth, by giving fully feature-enriched Mercedes-Benz vehicles. We offer innovative financial packages, special insurance products from Mercedes-Benz Financial Services to ensure better value for our offerings," Eberhard Kern of the India unit told ET.