Micromax aspires to enter the Chinese mobile market by next year

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Micromax aspires to enter the Chinese mobile market by next year
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Micromax, the leading mobile handset maker from India, is eyeing the China mobile market next year, as a part of its target to become world’s number 5 player worldwide by 2020.

The target might require it to raise cash through a public listing or strategically align with a partner, as per Vikas Jain, one of the four co-founders of Micromax Informatics.

Micromax is India's second leading smartphone player after Samsung, and believes that to break into the top five list in the world, it’s first important to enter the largest market.

"We are in the second largest market, and we're not afraid of being in the largest market as well, so you might see Micromax launching in China sometime soon," Vikas Jain was quoted saying at Rise conference in Hong Kong. He also pointed that all top players, be it Samsung or Apple, are present in China.

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"So unless we do that, the top five will elude us," he added.

The company has already entered a few international markets, and has even become the third biggest player in Russia.

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