Micromax is the new Usain Bolt as annual revenues cross Rs 10,000 crore
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Micromax Informatics grew sales by a whopping 47% in 2014-15 to Rs 10,450 crore. Sony India’s business grew 10% with revenue at Rs 11,010 crore.
As Micromax is banking on online and 4G smartphones business, experts feel it will pip Sony India, which is revamping its smartphone business.
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Meanwhile, Sony India said they may come down due to no solid sporting event.
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According to Counterpoint Research, though Micromax has increased its sales from online, it is facing a tough time in $50-100 price segment from Intex, Lava and others.
"If we have to grow at this pace, we have to gain share which we will continue to strive, but will also not do anything for short-term benefit which several of the brands are now doing," said Taneja.
(Image: Reuters)
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