Microsoft won't be holding its annual hardware launch event this year - here's what it's doing instead
REUTERS/Lucas Jackson
This year, however, Microsoft is breaking the tradition, Business Insider has learned. Rather than hosting one big party, Microsoft will keep things a little quieter this year and spread the news out across October.
And, along those lines, there won't be a big, huge Microsoft product reveal for the remainder of 2017, we hear.
Microsoft just sent invitations to an event on October 3 (one day before Google holds its own hardware event) in San Francisco, focused on virtual and augmented reality. That event will be keynoted by Alex Kipman, the Microsoft Technical Fellow who invented the HoloLens "holographic" goggles, currently available to developers for $3,000.
However, we hear the focus of this event will be squarely on the virtual reality features coming to Windows 10 with the Fall Creators Update on October 17. This means no new HoloLens hardware will be announced, so anyone waiting for a cheaper headset will have to keep holding their breath.
Microsoft
Finally, much has been made of Microsoft hardware chief Panos Panay's appearance at the Microsoft Future Decoded event in London on October 31 of this year. We must rain on this parade, too, however, now that we're hearing that Panay will be there to hype up the Surface, not to launch any new hardware.
The bottom line here is that Microsoft won't have another major hardware release for the rest of the year. It's not terribly surprising, as Microsoft has already been very busy in 2017.
Earlier this year, Microsoft launched a refreshed Surface Pro tablet/laptop hybrid, as well as the brand-new Surface Laptop. In mid-October, timed with the Fall Creators Update, Windows will get a line of budget-priced, sub-$300 virtual reality headsets. And on November 7, Microsoft will launch the Xbox One X, which it promises is the most powerful video game console ever.
Still, it's disappointing for anybody who was waiting for a cheaper HoloLens, the Surface Phone, or even a major refresh of the two-year-old Surface Book laptop.
Get the latest Microsoft stock price here.
- Some Tesla factory workers realized they were laid off when security scanned their badges and sent them back on shuttles, sources say
- I tutor the children of some of Dubai's richest people. One of them paid me $3,000 to do his homework.
- India not benefiting from democratic dividend; young have a Kohli mentality, says Raghuram Rajan
- Indo-Gangetic Plains, home to half the Indian population, to soon become hotspot of extreme climate events: study
- 7 Vegetables you shouldn’t peel before eating to get the most nutrients
- Gut check: 10 High-fiber foods to add to your diet to support digestive balance
- 10 Foods that can harm Your bone and joint health
- 6 Lesser-known places to visit near Mussoorie