Myntra’s Ex-COO launches startup to analyze fashion trends

Myntra Chief Operating Officer Ganesh Subramanian has launched a startup - Stylumia Intelligence Technology. It’s a data-driven firm that would analyse fashion trends.

"As a fashion professional, I have struggled with some unresolved questions: how much to buy? what to observe/spot in terms of trends/inspirations? What products/medium to choose for my brand/business?" Subramanian said. "The answers to which we are chasing at Stylumia."

Subramanian is the CEO of the company. He jointly formed the company with Ram Prakash H. Subramanian who quit Myntra in September this year. Stylumia looks to help companies prepare the next season's collection based on evaluation of consumer behaviour.

"Fashion brands currently predict designs for the next season collection on their gut feeling or follow other brands, as there is no comprehensive data available on consumer shopping behaviour and future trends," Subramanian said. The company is set to launch its first version in India by early 2016.

According to Subramanian, less than half of clothes manufactured are sold at a discount. This is due to disconnect between demand and the forecast demand. "What we are trying to work on is how to help a fashion professional take an informed decision using intelligence. If companies determine the trend early, they will be able to increase revenue and profits," he said.

Image credit: Indiatimes