Nestle, ITC, Amul among companies to start consumer engagement exercises

Following the recent crackdown by regulators over safety issues, food companies such as Nestle, Amul, ITC and Mother Dairy have realized the importance of reaching out to its customers and have hence started consumer engagement exercises.

While Nestle has launched videos which show bachelors professing their love for Maggi and articulating how much they miss it, Kolkata-based food and cigarette major ITC has come up with films that highlight the safety of Sunfeast Yippee noodles. The latest Youtube video show Yippee noodles being made in a sanitized environment in its factory.

Similarly, Gujarat Cooperative Milk Marketing Foundation (GCMMF), the maker behind the Amul brand of dairy products has been running ads emphasizing on the fact that their products are undergoing regular quality checks. Its rival, Mother Dairy is also not behind. Its ad campaign doing the rounds on social media shows its consumer on a plant visit.

Meanwhile Nestle, the brand which was worst hit by regulators is already plotting the comeback of Maggi, piggybacking on its recent Maggi videos attracting around nine lakhs views in three days.

"These short films reflect the spontaneity and affection between consumers and Maggi. We are making efforts to get Maggi Noodles back on the shelves and have been overwhelmed by the messages of love and support that we receive each day. Such messages strengthen our resolve to be back with our beloved consumers. We want to share the warmth of our relationship through these films," told a Nestle Indian spokesperson to Economic Times.

Image credit: Indiatimes