Nestle India becomes politically correct, asks consumers to eat Maggi with fruit and milk
Advertisement
Resurrecting from the ban period, Nestle India wants to play safe and is removing any controversial messages on packets of Maggi noodles.
Now, packaging of Maggi noodles no longer states that it is a source of protein and calcium, whereas it is replaced by ‘Consume along with fruit and milk’.
Nestle India also removed ‘70g of Maggi masala noodles provides 10% RDA (recommended dietary allowance) of protein and 18 per cent RDA of calcium’ from Maggi noodles.
However, Nestle India told ET that this message was already on the packs, way before Maggi was banned.
"Product packaging is a good medium and can be used effectively to educate and inform consumers. There is no change in protein and calcium content in Maggi noodles but our consumer insights indicate that the message of balanced diet is more relevant for consumers. The reference to milk and fruit as part of a balanced diet is being made since Dec 2014 and we talk about quality and balanced diet on Maggi noodles,” a spokesperson told ET in an email.
Experts point out that Nestle India doesn’t want to go wrong anywhere.
But, it is noteworthy that hardly anyone consumes noodles with milk or fruits. It is yet to see how this message will go down with consumers.
(Image: Indiatimes)
Advertisement
Now, packaging of Maggi noodles no longer states that it is a source of protein and calcium, whereas it is replaced by ‘Consume along with fruit and milk’.
Nestle India also removed ‘70g of Maggi masala noodles provides 10% RDA (recommended dietary allowance) of protein and 18 per cent RDA of calcium’ from Maggi noodles.
However, Nestle India told ET that this message was already on the packs, way before Maggi was banned.
"Product packaging is a good medium and can be used effectively to educate and inform consumers. There is no change in protein and calcium content in Maggi noodles but our consumer insights indicate that the message of balanced diet is more relevant for consumers. The reference to milk and fruit as part of a balanced diet is being made since Dec 2014 and we talk about quality and balanced diet on Maggi noodles,” a spokesperson told ET in an email.
Advertisement
But, it is noteworthy that hardly anyone consumes noodles with milk or fruits. It is yet to see how this message will go down with consumers.
(Image: Indiatimes)
Advertisement
- I spent $2,000 for 7 nights in a 179-square-foot room on one of the world's largest cruise ships. Take a look inside my cabin.
- Saudi Arabia wants China to help fund its struggling $500 billion Neom megaproject. Investors may not be too excited.
- One of the world's only 5-star airlines seems to be considering asking business-class passengers to bring their own cutlery
- From terrace to table: 8 Edible plants you can grow in your home
- India fourth largest military spender globally in 2023: SIPRI report
- New study forecasts high chance of record-breaking heat and humidity in India in the coming months
- Gold plunges ₹1,450 to ₹72,200, silver prices dive by ₹2,300
- Strong domestic demand supporting India's growth: Morgan Stanley