Netflix says it could start giving you different versions of shows depending on how you're watching
Netflix
"It's not inconceivable that you could take a master [copy] and make a different cut for mobile," Hunt said, according to The Verge. "It's something we will explore over the next few years."
This idea was something brought up by writer-director Hannah Macpherson in a recent interview with Business Insider. Macpherson created the murder-mystery series "t@gged," which has been one of the few hits on Verizon's mobile-focused go90 video streaming service.
Macpherson said that a common misconception, especially of teens, is that the videos they are watching on their phones are all viral clips on YouTube, or similar short-form offerings. In fact, she said, they are binge-watching entire Netflix shows. Length isn't as much of an issue for smartphones as you might think, but the problem is that certain shots won't translate well because details can be hard to see.
"You cannot have that massive wide [shot]," Macpherson said.
From Hunt's comments, Netflix seems to recognize this. Hunt also mentioned that this was especially important for some Asian countries, including India, where "mobile screens are the majority consumption device."
The idea of shooting once and then recutting for multiple formats is becoming important in the entertainment industry, especially for companies focused heavily on social-media distribution on platforms like Facebook, Instagram, and Snapchat.
"In TV, you shoot once and give everyone the same" video, Steven Kydd, cofounder of Tastemade, a Snapchat and Instagram heavyweight that focuses on food and travel, told Business Insider in a recent interview. "We shoot once" in 4K, he continued, "and edit into multiple formats, then take all the data back" from the platform after it's published.
Now it seems Netflix might employ a similar system for pushing video onto various devices: from your TV, to your phone, to your laptop.
- I got a $40K raise using this 30-second strategy. It made me realize loud work, not hard work, always wins.
- Qatar Airways' new CEO explains why it's sticking with the Airbus A380 as other airlines retire the costly superjumbo
- Prince Harry and Meghan found out about Kate Middleton's cancer diagnosis on TV like everyone else, report says
- Banks' GNPAs set to improve further to 2.1 pc by FY25: Care Ratings
- FPIs make remarkable comeback, infuse ₹2 lakh cr in FY24
- PM Modi and Bill Gates discuss AI, climate change, millets and more
- Consuming excessive salt and inadequate potassium, protein is making North Indians prone to life-threatening diseases: Study
- Upcoming cars and two-wheelers launching in India in April 2024