Netflix says it now has over 300 million 'viewers'

Netflix

"Stranger Things 2."

• Netflix has over 104 million paid accounts.
• But its reach is far greater than that, at over 300 million "viewers."
• 65% of Netflix viewing happens on a TV.

Netflix has blown past its recent growth targets on its way to over 100 million global subscribers, and investors are loving it.

The stock hit an all-time high of over $200 after its last earnings report (though it has since retreated a bit).

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But while 104 million paying accounts is an impressive statistic for Wall Street, Netflix says its reach is actually far greater than that.

In an interview about how Netflix prepared for the global launch of "Stranger Things 2," Netflix's VP of product innovation, Todd Yellin, shared that the company's total number of "viewers" - including factors like families with multiple profiles - was "north of 300 million people."

Within that global population, Yellin said about 65% of viewing was on a TV, 20% on a mobile device (with phone percentage moving up, and tablet down), and 15% on a computer. ("Stranger Things," incidentally, under-indexes for mobile and over-indexes for computers and TV, which makes sense given its cinematic nature.)

Netflix has also mapped 2,000 distinct "taste communities" within its viewer population, to better target suggestions across the globe, Yellin said.

To read more about how Netflix prepared for "Stranger Things 2," see our feature on it.