Nike reveals how it plans to reinvent your cold weather wardrobe

As the athletic apparel sector gets increasingly popular, Nike continues to dominate the market.

At an event called Heat Rises in New York, Nike premiered a new kind of workout gear called Therma-Sphere Max that is designed for cold temperatures.

"When an athlete trains in cold temperatures without appropriate apparel, the body strives harder to maintain thermal balance, which impairs performance," Barry Spiering, a Nike researcher, said in a release."

On October 1, Nike will debut a brand new form of dynamic training attire called AeroReact, which is responsive in that it cools you down, based on your own body temperature.

We were able to take a look at Nike's latest innovations.