No more discounts over 70% on Snapdeal. Read on to know more

Snapdeal, the Indian e-commerce giant, has asked the sellers on its platform to restrict their discounts within 70% of the maximum retail price (MRP) on most products from May 13 onwards. This move has come as it aims to tackle the increasing return of merchandise from buyers.


The New Delhi-based firm sent out a communication to its sellers on May 9, in which it said, "We have noticed deeply discounted products often do not meet expectations, leading to increased returns and customer dissatisfaction. To improve customer experience, you would not be able to list a new product or update the price of a listed product with more than 70% discount on MRP."

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In the recent past, sellers on all leading marketplaces, including Snapdeal, complaint of an increase in the return of products, mainly because of the "no questions asked" return policy that these e-commerce companies follow. This leads to losses because of logistical cost, inventory being stuck in transit for a long time and accounting errors as well.

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While for some sellers this is a "good move" given that offering huge discounts make customers question the authenticity of the products, there are some who see it as a roadblock in clearing piled up inventory.

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