Nordstrom just opened a tiny store that doesn't sell any clothes - here's what it looks like
Nordstrom
On Tuesday, the retailer opened "Nordstrom Local" in West Hollywood, California. The store is 3,000 square feet, compared to 140,000 square feet for the average department store.
While customers can return or pick items up at the store that they bought online, there is no dedicated inventory in the store.
However, the store does offer customers personal stylists, tailoring services, and manicure appointments. Nordstrom Local will also serve wine, beer, espresso drinks, and cold-pressed juices.
"We know there are more and more demands on a customer's time and we wanted to offer our best services in a convenient location to meet their shopping needs," Shea Jensen, Nordstrom senior vice president of customer experience, said when the retailer announced the new concept in September.
A few photos have been posted from the new concept online.
Nordstrom Local looks more like a cute, little boutique than a sprawling department store.
Inside, the shop is airy - less clothing means more room for dressing rooms, even in the small space.
There's a tailor shop inside the store.
Department stores are struggling, with Moody's forecasting the category's sales will decrease 9.3% in 2017. So, it makes sense that Nordstrom is trying to distance itself from its roots, and instead try out a completely different concept.
Still, the question remains: will a shop without guaranteed clothing actually be able to attract customers?
- Saudi Arabia wants China to help fund its struggling $500 billion Neom megaproject. Investors may not be too excited.
- I spent $2,000 for 7 nights in a 179-square-foot room on one of the world's largest cruise ships. Take a look inside my cabin.
- One of the world's only 5-star airlines seems to be considering asking business-class passengers to bring their own cutlery
- DRDO develops lightest bulletproof jacket for protection against highest threat level
- Sensex, Nifty climb in early trade on firm global market trends
- Nonprofit Business Models
- 10 Must-Do activities in Ladakh in 2024
- From terrace to table: 8 Edible plants you can grow in your home