Now you too can take fitness tips from Virat Kohli

Indian cricketers are talking business like never before. While the earlier sport stars were happy endorsing a brand or start up a restaurant, the new breed of young cricketers are investing and opening their own startup companies. Early this month, we have reported on Yuvraj Singh’s decision to become an investor to encourage young entrepreneurs and now we have seasoned cricketer Virat Kohli starting his own chain of gyms and fitness centres.

Virat Kohli has also started his apparel brand Wrogn , which is being sold exclusively on Myntra.com.

As per a news report by The Economic Times, one of Kohli's partners in the venture, Satya Sinha, said the total investment to launch 75 centers in three years is around Rs 190 crores. The gyms will be launched under the brand name Chisel. The brand is jointly owned by Kohli, Chisel Fitness and CSE, the sister concern of Cornerstone Sport & Entertainment, which is the agency that manages Kohli. "We will launch gyms of various sizes and with different facilities according to their locations. We are also in talks with international sports-based fitness experts to bring in their expertise," Sinha, director of Chisel Fitness, a Bangalore-based startup that specializes in corporate fitness told the ET.

"The gyms are just a start. There are plans on the anvil to launch fitness inspired clothing lines and tech wearables in the future," Gaurav Marya, chairman of Franchise India, which is a commercial and marketing partner in this venture told the financial daily.

The country's fitness industry comprising branded fitness chains and standalone gyms is pegged at around Rs 1,300 crore.

Earlier, Kohli had a minority stake valued at under Rs 1 crore a year in the FC Goa franchise where he was the co-owner. The right-hander had been mulling a foray into business ventures for a while now and the move comes after Indian ODI skipper M S Dhoni launched his line of gyms, SportsFit and Delhi Daredevils player Yuvraj Singh invested an undisclosed amount as seed funding in a mobile phone-based beauty and wellness startup Vyomo. Even Robin Uthappa has co-founded a food startup iTiffin.

(Image: India Times)