Parents are flooding Instagram with photographs of their kids disconnected from technology

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Childhood Unplugged

Audrey Blake

Audrey Blake is one of the mothers behind the hashtag.

In 2013, Monica Calderin began photographing her kids when they were disconnected from technology.

Working with ten other mothers - and one dad! - she created the blog Childhood Unplugged, where parents share photographs of their children playing and exploring without computer screens or video games. 

Calderin's "personal mission to get my family to take time away from electronics," and "get more creative" has exploded on Instagram, where parents around the world are uploading photos of their children playing outdoors. 

Almost 300,000 photographs have been tagged using the hashtag #childhoodunplugged and an Instagram account moderated by a team of 10 mothers has attracted over 25,000 followers.