People Are Watching A Surprising Amount Of Long-Form Video On Their Phones

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MobileShareOfOnlineVideo

BII

Mobile video continues its massive surge as users rapidly adopt tablets and smartphones as mainstream devices for video viewing.

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And the switch to the smaller screen hasn't lessened the appetite for long-form video content.

  • Smartphone users spent 53% of their video viewing time on video sessions lasting 10 minutes or longer in the second quarter of 2013, up from 44% in the fourth quarter of 2012.
  • Further, Ooyala also found smartphone viewers spent 38% of their time on sessions lasting at least 30 minutes, meaning they are watching "premium content," including TV shows and movies.

In a recent report, BI Intelligence looks at how each of the major video content players has pushed mobile viewing. We break down the extent to which the mobile video boom has changed what people watch, and how. Being able to track the shift to mobile video and predict the type of content that thrives on tablet and phone screens is the key to any long-term media or advertising strategy. The report also spotlights the most significant statistics that show just how many eyeballs are at stake on tablet and smartphone screens.

Access the Full Report By Signing Up For A Free Trial Today > >

Here's how mobile video viewing is shaping up among some of the biggest video content players:

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The report is full of charts and data that can be downloaded and put to use.

In full, the report:

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