People are freaking out about ClassPass killing its unlimited membership plan

Avery Hartmans

Nov 2, 2016, 21:50 IST

Sarah Jacobs

ClassPass CEO Payal Kadakia participating in a ClassPass fitness class.

ClassPass announced Wednesday that it plans to discontinue its unlimited membership plan - and the company's diehard fans are not happy.

The monthly subscription service for gyms and workout classes announced in a blog post that it's doing away with the plan that helped the company make its name, citing "a fundamental problem" with the idea of unlimited classes.

CEO Payal Kadakia wrote in the post that ClassPass would be "sabotaging the vision at the very heart of this company" if it encouraged users to continue using Unlimited.

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Now, the company is making its 5- and 10-packs of classes - which it introduced earlier this year - the only option for users, migrating its unlimited users over to the 10-class plan, which costs $135 per month. Those members will receive 10 free classes every month for the first three months, the company said.

But several unlimited plan users disagreed with the changes and took to Twitter to voice their frustration with the company's decision.

Getting the latest @classpass update email like... #Gutted pic.twitter.com/Ni6MyUPAiA
- Katie Wignall (@kdwignall) November 2, 2016

Literally woke up to the most devastating email from @classpass this morning. #Goodbye #DramaticWednesdayAM https://t.co/22tItDYPm5
- Carnissa. (@CarnissaSays) November 2, 2016

@classpass It's the same as when you doubled prices. Can no one there do math? Did no one anticipate this? Unacceptable.
- socallmeshirley (@socallmeshirley) November 2, 2016

You suck, @classpass. https://t.co/Y8AI1fdvSx
- Mandy Marks (@mandymarks) November 2, 2016

@classpass getting rid of unlimited accounts? #BYE
- Michelle (@WastedWardrobe) November 2, 2016

@classpass you're killing me getting rid of unlimited!
- Lindsey Frances (@lindsfrances) November 2, 2016

Not too happy about @classpass discontinuing grandfatherd unlimited in TO. Guess I'll be joining a regular gym shortly
- Ezra Grossman (@EzraGrossman2) November 2, 2016

NOT happy about @ClassPass discontinuing unlimited. I'm frustrated that I spent last month finding new studios, but now likely will quit.
- Laura (@50by25) November 2, 2016

so @classpass no longer offers unlimited classes in LA? * cancels membership *
- evelynn (@evemeetswest) November 1, 2016

Using @classpass <18 months. In that time, they:
Raised prices twice
Limited # of current bookings
Eliminated flagship membership option
:(
- Allison Preiss (@allisonmpreiss) November 2, 2016

@classpass disappointed does not begin to express my feelings right now. Y'all don't get it. ✌��️
- Kathryn Bennett (@KBheyy) November 2, 2016

@classpass I don't understand why there can't be 15-20 classes a month instead of 10. 10 just doesn't cut it ��
- Stevi ⚡ Lou (@stevilou) November 2, 2016

Can't believe @classpass are changing their terms again &have stopped unlimited classes!! What's the point of #classpass anymore?! So angry��
- ellie kirkby (@pinkele4nt) November 2, 2016

So sad @classpass is changing yet again! and no info on how much the add on bundles are! ��
- Harriet Hadfield (@harrymakesitup) November 2, 2016

Heartbroken that @classpass are discontinuing their unlimited plan. It changed my life this year. So, so disappointed.
- Amelia Florence (@ameliafsimmons) November 2, 2016

And the Classpass hits just keep on COMIN!
- Danielle Gibson (@danimop) November 2, 2016

@VickiChoiTV @classpass I feel betrayed
- Ashitha Nagesh (@ashnagesh) November 2, 2016

Dear @classpass, maybe you should've thought about your business model before deciding it didn't work. The WORST
- Jennie Miller (@JennieAMills) November 2, 2016

Well, obviously I'll be cancelling my @classpass. Unbelievably expensive for very little now.
- Daisy Jordan (@daisyojordan) November 2, 2016

.@classpass boy, bye. Looking for a new gym membership.
- Goldwill Digger (@betsyappleton) November 2, 2016

Kadakia wrote on the company's blog that ClassPass plans to roll out new features in the coming months to "enhance" memberships, and has been sending apologies and working to assuage its disappointed users on the ClassPass Twitter account since announcing the news.

You can read the full post about the changes on the ClassPass blog.