Pokemon Go's money train is running out of steam
Late last month, we reported that the Pokémon Go phenomenon seemed to have peaked in the US, with active users starting to decline for the first time.
But new data from Slice Intelligence suggests Pokémon Go is also getting hit where it really hurts: the wallet.
The data shows that the percentage of Pokémon Go players that actually pay money through in-app purchases has fallen by 79% since it peaked on July 15. On July 15, a whopping 61% all mobile game buyers made an in-game Pokémon Go purchase. But on September 3, it had dropped to only 22.5% of all mobile game buyers.
Here is the chart from Slice Intelligence:
Slice
That doesn't mean that Pokémon Go isn't making any money. In fact, it is the top grossing app in the US, according to App Annie.
But there have been a bunch of nagging problems that have plagued Pokémon Go since its launch, only some of which have been addressed. These have especially irked hardcore players, who are more likely to be the ones spending money in the game.
Here's a chart from SurveyMonkey Intelligence that shows how the count of weekly users for Pokémon Go has declined since its peak in July:
SurveyMonkey Intelligence
- I spent $2,000 for 7 nights in a 179-square-foot room on one of the world's largest cruise ships. Take a look inside my cabin.
- One of the world's only 5-star airlines seems to be considering asking business-class passengers to bring their own cutlery
- Vodafone Idea FPO allotment – How to check allotment, GMP and more
- Reliance, JSW Neo Energy and 5 others bid for govt incentives to set up battery manufacturing units
- Rupee rises 3 paise to close at 83.33 against US dollar
- Supreme Court expands Patanjali misleading ads hearing to include FMCG companies
- Reliance Industries wins govt nod for additional investment to raise KG-D6 gas output
- Best smartphones under ₹25,000 in India