Proof That Making High Quality Content For Facebook Pays Off
Brands typically complain about having to pay Facebook just to improve its "Reach," or the number of unique people that receive impressions of a Page post. But according to data from Socialbakers (chart via Statista), it looks like spending money alone doesn't equal engagement.
In fact, it looks like a Page's total reach on Facebook is affected by the quality of the original post, which is signified by its organic reach and number of interactions. When there are fewer interactions and not much organic reach, paying Facebook only helps just a bit - roughly 2.3 times higher than the organic reach, on average. But if a post has high organic reach and several thousand interactions, paying Facebook for a promoted post is extremely effective at reaching users.
In short, paying Facebook to promote one's posts largely depends on the quality of the post and the ability to generate interactions with one's audience.
Business Insider/Statista
- I spent $2,000 for 7 nights in a 179-square-foot room on one of the world's largest cruise ships. Take a look inside my cabin.
- Colon cancer rates are rising in young people. If you have two symptoms you should get a colonoscopy, a GI oncologist says.
- Saudi Arabia wants China to help fund its struggling $500 billion Neom megaproject. Investors may not be too excited.
- Catan adds climate change to the latest edition of the world-famous board game
- Tired of blatant misinformation in the media? This video game can help you and your family fight fake news!
- Tired of blatant misinformation in the media? This video game can help you and your family fight fake news!
- JNK India IPO allotment – How to check allotment, GMP, listing date and more
- Indian Army unveils selfie point at Hombotingla Pass ahead of 25th anniversary of Kargil Vijay Diwas