Amazon will test an new, easy-to-use ad buying service, with Publicis Groupe's Vivaki as the first agency to try the method, Ad Age reports. The new tool will allow media agencies to purchase ad space for themselves rather than going through a salesperson.
LinkedIn acquired Bizo, a B2B marketing company, on Tuesday for roughly $175 million according to Tech Cruch.
A new study from Adknowledge shows brands aren't moving money from TV to online video quickly enough, according to Adweek.
TV upfront ad revenue for broadcast and cable is projected to drop 6% this year, with cable dropping for the first time since 2009, according to Media Dynamics.
Pinterest hired David Rubin as its new head of brand marketing. Rubin comes from Unilever where he was in charge of marketing hair care brands like Axe.
A Captain Morgan ad was banned from Facebook for implying that drinking cures boredom.
Marketers from Unilever, Barclays, and Marks & Spencer discuss and debate the future of real-time marketing for The Drum Live.
Previously on Business Insider Advertising:
- THE PROGRAMMATIC ADVERTISING REPORT: Mobile, Video, and Real-Time Bidding Will Catapult Programmatic Ad Spend
- 29 Eye-Tracking Heatmaps Reveal Where People Really Look
- Can You Identify These Brands By Their Signature Fonts Alone?
- How Brooklyn Brewery Tripled Sales In 5 Years Without Traditional Advertising
- Here's Amazon's First Ad For The Fire Phone
