Ray-Ban has done something to curb fakes. Here’s what it is
Advertisement
In a bid to clip fake products flooding the online marketplaces, Ray-Ban has converted its India website into an ecommerce platform.
The eyewear brand, Ray-Ban, followed the footsteps ofPuma and Adidas , which set up their own ecommerce platforms in India.
Since India has allowed global single brand retailers to sell items under one label, Ray-Ban appointed Ace Turtle to manage its online platform, which manages Puma, Flying Machine and French Connection, etc.
Due to mushrooming counterfeits, Ray-Ban was badly hit and last year Luxottica Group, the parent organisation of Ray-Ban, moved Delhi High Court against ShopClues.com, accusing it of selling fakes and misleading customers by offering heavy discounts.
Luxottica also registered cases against CraftsVilla and Sytlemyway for allegedly marketing fake Ray-Ban products, according to the Delhi High Court website.
"Luxottica is fully committed against counterfeiting, and this is demonstrated by the implementation of numerous activities: from the constant monitoring of the main counterfeit product suppliers to the partnership with local law enforcement and custom operations to seize the products, and ultimately the activation of legal actions against perpetrators," Akash Goyle, country manager for Luxottica India, told ET.
Advertisement
The eyewear brand, Ray-Ban, followed the footsteps of
Since India has allowed global single brand retailers to sell items under one label, Ray-Ban appointed Ace Turtle to manage its online platform, which manages Puma, Flying Machine and French Connection, etc.
Due to mushrooming counterfeits, Ray-Ban was badly hit and last year Luxottica Group, the parent organisation of Ray-Ban, moved Delhi High Court against ShopClues.com, accusing it of selling fakes and misleading customers by offering heavy discounts.
Luxottica also registered cases against CraftsVilla and Sytlemyway for allegedly marketing fake Ray-Ban products, according to the Delhi High Court website.
Advertisement
Advertisement
- I quit McKinsey after 1.5 years. I was making over $200k but my mental health was shattered.
- Some Tesla factory workers realized they were laid off when security scanned their badges and sent them back on shuttles, sources say
- I tutor the children of some of Dubai's richest people. One of them paid me $3,000 to do his homework.
- 10 Powerful foods for lowering bad cholesterol
- Eat Well, live well: 10 Potassium-rich foods to maintain healthy blood pressure
- Bitcoin scam case: ED attaches assets worth over Rs 97 cr of Raj Kundra, Shilpa Shetty
- IREDA's GIFT City branch to give special foreign currency loans for green projects
- 8 Ultimate summer treks to experience in India in 2024