Renault To Expand Its Base In Smaller India Cities
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French carmaker In 2015, Renault's focus will be on introducing two new products in the MPV and small car segments, said Sawhney.
With an aim to create a niche for Renault in the entry-level segment, which is the heart of the Indian automotive industry, the CEO said: "With the launch of our MPV, we plan to offer customers a unique value proposition and create a niche in the segment, like we did with the Duster. Renault has a clear cut plan chartered not only for 2015, but we are looking at a long-term horizon and working on our product strategy for 2016 onwards as well."
Talking about the sales trend this year, Sawhney said, "2014 was a mixed bag for the automobile industry in India. We saw a few good months when the industry recorded positive growth and a few challenging months with negative sales trends.”
(Image: img3.aeplcdn.com)
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