Retailer Removes Mannequin With Visible Ribcage After Customers Complain

A mannequin with a visible ribcage has been removed from European clothing chain Primark's storefront.

Glasgow resident Mel Fraser was shopping at the British-owned chain when she paused to express her concerns via social media.

Dear @Primark, is it really necessary that these new mannequins have protruding ribs?? pic.twitter.com/xEWSBrsZWw

- Mel Fraser (@Melfyx) July 21, 2014

The picture quickly went viral.

Here were some of the reactions to the waif-like dummy:

@Primark you should of been aware of it before it was displayed

- ? (@sorryimkatie) July 21, 2014

@Melfyx @Primark disgusting

- Kirstie'Anderson (@_kankyy) July 21, 2014

@Melfyx @emilybethh @Primark loads of girls have bodies like that.

- Harry Hats Askew (@MayorHarry) July 22, 2014

Primark responded immediately and eventually removed the mannequin tweeting, "The mannequin you describe will not be used in this way again."

This isn't the first time a store has received heat for barely-there mannequins. In May, a Twitter user posted a photo of La Perla's ribbed mannequin in New York. The lingerie store swiftly removed the dummy.