Rich teens are ditching these 15 brands

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Rich teens are ditching these 15 brands

wealthy

Bryan Bedder/Getty

Wealthy teens' tastes are changing.

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  • Wealthy teens identified Under Armour, Nike, and Justice as being among the top brands that they have stopped wearing, according to a new survey.
  • This could indicate changing tastes among upper-income teen shoppers.

Nike, Adidas, and Victoria's Secret are among teens' favorite brands, according to a new Piper Jaffray survey.

But they are also among the brands that upper-income teen say they have stopped wearing, the same survey found.

This could indicate changing tastes among the wealthiest teen shoppers.

Here are the top brands that upper-income teens say they have abandoned, according to the survey:

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Justice

Justice

30% of teen girls said they have stopped wearing Justice.

Under Armour

Under Armour

15% of upper-income teen boys say they have stopped wearing Under Armour.

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Gap

Gap

10% of teen boys and 6% of teen girls said they have stopped wearing Gap.

Nike

Nike

12% of teen boys and 2% of teen girls said they have stopped wearing Nike.

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Aeropostale

Aeropostale

9% of teen girls said they have stopped wearing Aeropostale.

Hollister

Hollister

8% of teen girls and 2% of teen boys said they have stopped wearing Hollister.

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Adidas

Adidas

8% of teen boys said they have stopped wearing Adidas.

Abercrombie & Fitch

Abercrombie & Fitch

7% of teen girls said they have stopped wearing Abercrombie & Fitch.

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American Eagle

American Eagle

5% of teen girls and 2% of teen boys said they have stopped wearing American Eagle.

Reebok

Reebok

5% of teen boys said they stopped wearing Reebok.

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Old Navy

Old Navy

3% of teen boys and 2% of teen girls said they have stopped wearing Old Navy.

Puma

Puma

4% of teen boys said they stopped wearing Puma.

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Skechers

Skechers

4% of teen boys said they have stopped wearing Skechers.

Forever 21

Forever 21

3% of teen girls said they have stopped wearing Forever 21.

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Victoria's Secret

Victoria's Secret

2% of teen girls said they have stopped wearing Victoria's Secret