SC ban forces vehicle makers to offer heavy discounts on BS-III vehicles

Hero MotoCorp and Honda Motorcycle and Scooter India (HMSI), both leading players of the two-wheeler market in India, are offering discounts up to Rs 12,500 on BS-III models so that some stock can be liquidated before Supreme Court bans sale and registration of such vehicles from April 1.

Also read: SC ban on BS III vehicles will cost the auto industry nearly Rs 12,000 crore

The ban affects over 8 lakh BS-III vehicles, out of which 6.71 lakh are two-wheelers, resulting in heavy losses to the two-wheeler industry. This has forced dealers to offer discounts that one has never heard of in this competitive industry.

While market leader Hero MotoCorp is offering discounts of up to Rs 12,500 on such vehicles depending on the segment; HMSI, which stands at the second spot, is offering a straight discount of Rs 10,000 on its BS-III scooters and motorcycles.

Also read: Sunil Munjal quits Hero MotoCorp

The dealership community had asked for some relief from SC in the form of more time to sell their stocks, but the apex court was in no mood to compromise with its decision.

The fate of remaining unsold vehicle would be decided once the deadline is over.

(Image source: Wikimapia)