Samsung TVs, Apple Watches, iPads, Xbox Ones sell like crazy to Black Friday online shoppers

Julie Bort

Nov 28, 2015, 22:33 IST

Jim Edwards

Increasingly, consumers are opting to do Black Friday from the comfort of their their phones, tablets and PCs. Online sales for Black Friday were up 21.5% over last year, according to IBM.

Between Black Friday and Thanksgiving, online shoppers spent about $4.5 billion, with 60% - $2.72 billion- spent on Black Friday itself, according to Adobe.

As you might expect, ecommerce giant Amazon was a big winner. Traffic to Amazon grew nearly 21% for this year's Black Friday compared to 2014, according to ChannelAdvisor. And traffic to eBay grew 1.5% on Black Friday.

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Price comparison tool Google Shopping was another huge winner, with traffic growth about 40% year over year, ChannelAdvisor says, while other online stores (which include sites like Best Buy, Sears, Rakuten.com, and Shopping.com, but excludes Amazon and eBay) claimed their fair share, collectively seeing a 77% increase in visitors.

More than half of shoppers - 57% - used their phones and tablets to browse ecommerce sites. And a large percentage, 35%, made the actual purchase on their phones or tablets, instead of switching to their PCs to do that, IBM says.

As to what people bought online: Electronics, electronics, electronics.

According to Adobe, the most popular Black Friday electronics were: