Samsung, not Apple, leads India's premium smartphone segment
Advertisement
Advertisement
In the preceding quarter, (October-December 2015), these two companies were in a neck-to-neck competition, so much so that market research agencies were not able to decide who was ahead of whom. However, this time, Samsung has taken a clear lead in the Rs 30,000-plus smartphone segment, according to both GfK and Counterpoint Research, two biggest agencies that track handset sales in India.
As per the Hong Kong-based shipment tracker Counterpoint Research, Samsung's volume share in the first quarter of 2016 rose to 62% from 35% in the preceding quarter. On the other hand, Apple's share fell to 37% from 55%.
Complimentary Tech Event
Transform talent with learning that works
Capability development is critical for businesses who want to push the envelope of innovation.Discover how business leaders are strategizing around building talent capabilities and empowering employee transformation.Know More
As per GfK, Samsung’s market share in the said quarter is 50% as opposed to Apple's 41%.
The fall in Apple's share has come despite a rise of 56% in
Advertisement
Also read: Tim Cook, Apple’s CEO, says India is almost a decade behind China
"The impact of Galaxy S7 sales was for half month in March and the full impact will be in the current quarter whereby we expect Samsung may further expand its lead in the premium segment considering iPhone SE has been lukewarm demand till now," said Counterpoint Research Senior Analyst Tarun Pathak.
As per industry executives, the reason behind Apple’s fall in market share could also be huge online discounting, because of which the brick-and-mortar stores have cut down on their iPhone stocks, something which forced Apple to take the tough decision of keeping both online and offline prices same.
Image source
Advertisement
- I spent $2,000 for 7 nights in a 179-square-foot room on one of the world's largest cruise ships. Take a look inside my cabin.
- Saudi Arabia wants China to help fund its struggling $500 billion Neom megaproject. Investors may not be too excited.
- Colon cancer rates are rising in young people. If you have two symptoms you should get a colonoscopy, a GI oncologist says.
- Indian Army unveils selfie point at Hombotingla Pass ahead of 25th anniversary of Kargil Vijay Diwas
- IndiGo places order for 30 wide-body A350-900 planes
- Markets extend gains for 5th session; Sensex revisits 74k
- Top 10 tourist places to visit in Darjeeling in 2024
- India's forex reserves sufficient to cover 11 months of projected imports