Samsung leads mobile phone market in Q1 even as its shares fall

Owing to head-to-head competition from local and Chinese Smartphone makers, the market share of South Korean technology giant Samsung slumped nearly by seven percentage points in the quarter to June in India, an Economic Times report quoted research conducted by analytics and import data tracking firm Cybex Exim Solutions.

As per the report, the smartphone market share of Samsung fell to 21.5% from 28% in the previous quarter, but its overall share in the handset market remained 18.9%. The second spot was bagged by domestic handset maker Micromax, with 12.6% of the overall mobile phone market in the quarter under review, up from 10% in the previous quarter.

Looking at the smartphone segment, the market share of Micromax, which manufactured 2.5 million smartphones in the first quarter in India, rose to 17.9% as compared to 13%.

With 10.2% of the smartphone market share in the quarter, the third position was secured by another local handset manufacturer Intex, which sold more than 2.5 million smartphones during this period. This was followed by Chinese phone maker Lenovo, which acquired Motorola and Microsoft-Nokia.

With sales touching 60.8 million units during Q1, India's overall mobile phone market grew 12.4% subsequently.

The Economic Times report also revealed that to compile this research report, Cybex used the import data of completely built units (CBU) of mobile phones as well as that of domestic manufacturing and assembling. As per Cybex, these CBU figures are based on actual imports of mobile handsets into India, while the domestic manufacturing figures were obtained from imports of a key component used in mobile phone manufacturing.
(Image: The Economic Times)