Simon Carter is finally coming to India, thanks to the Aditya Birla group
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"This deal was part of our strategic intent to grow our international portfolio and this new relationship with Simon Carter will bring London's high fashion to the Indian market," stated Pranab Barua, Aditya Birla Group Business Head, Apparel & Retail Business.
"The brand will offer complete ensemble solutions ranging from formal wear to casual wear," Barua said.
On this, Carter said, "We have worked together for a number of years and they are perfectly placed to use their expertise and resources to bring my brand to the Indian customer."
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ABFRL, formerly known as Pantaloons Fashion & Retail Ltd, which has a portfolio of brands that range from luxury to super premium, premium, sub-premium to fast fashion segments, has over 7,000 points of sale across over 375 cities and towns, including more than 2,000 outlets exclusive for the ABFRL brand.
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