Snapchat employees had some hilarious reactions to Instagram's 'copycat' product
Just like Snapchat, Instagram will now let you share with select friends your special photos and videos, which will disappear after 24 hours.
Although companies iterate on each other's products all the time, this move stands out in part because Facebook has a long history of trying to clone Snapchat features (CEO Mark Zuckerberg even tried to buy the company back in the day).
And with Facebook and Snapchat locked in a fierce battle for users and ad dollars, the familiar look of Instagram's latest feature did not go unnoticed by the creators of the original disappearing photos app.
One Snapchatter told Business Insider that they thought it was funny that Instagram CEO Kevin Systrom admitted its copy-catting rather bluntly in interviews (Systrom told TechCrunch's Josh Constine that Snapchat deserves "all the credit" for Stories).
The company itself declined to comment on the similarities, but here are some of our other favorite responses from Snapchat employees on Twitter:
Jack Brody, a product designer at Snapchat, likened Instagram's move to Melania Trump's plagiarized speech:
Step 1: Open Snapchat, Step 2: Use Snapchat Stories instead, Step 3: uninstall Instagram https://t.co/yhEBAnDrXa
- Jack Brody (@jackdbrody) August 2, 2016
For their next act, @Instagram will be giving a 100% original speech, first written and performed by @MichelleObama in 2008
- Jack Brody (@jackdbrody) August 2, 2016
- Jack Brody (@jackdbrody) August 2, 2016
Tobias McGuigan, another employee, busts out some solid hashtag-sarcasm:
congratulations to the team at instagram. true #innovation https://t.co/nFA4ekug1F
- Tobias McGuigan (@tobiasmcg) August 2, 2016
F'real tho I respect Insta but... dang
- Tobias McGuigan (@tobiasmcg) August 2, 2016
Nick Allen, who works on product at Snapchat, references a previous tweet from last month calling out Facebook's Quick Updates, a Snapchat-like product Facebook was testing:
See previous tweet: "It's basically a seasonal event now:" https://t.co/RCrv3R1Wd8
- Nick Allen (@yaboinick) August 2, 2016
- I got a $40K raise using this 30-second strategy. It made me realize loud work, not hard work, always wins.
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