Snapchat is struggling to get marketers interested
Snap has more than its share of skeptics and critics. And if its stock price is any indication - Snap shares are now trading near their IPO price - it's not come close to quieting them.
One group Snap has yet to win over is the marketing industry. A mere 7% of marketers said they used Snapchat in the first quarter of 2017, according to a recent Social Media Examiner survey charted for us by Statista.
That leaves Snap far behind Facebook, its mortal enemy, which was used by 94% of marketers. But then again, everyone tends to trail Facebook. Perhaps more tellingly, other less successful social networks like Twitter and Pinterest also leave Snap in the dust when it comes to attracting marketers.
Snap is working to improve its appeal, but this isn't the best sign for a company Mark Zuckerberg is trying to squash at every turn.
Mike Nudelman/Business Insider/Statista
Get the latest Snap stock price here.
- I spent $2,000 for 7 nights in a 179-square-foot room on one of the world's largest cruise ships. Take a look inside my cabin.
- One of the world's only 5-star airlines seems to be considering asking business-class passengers to bring their own cutlery
- Vodafone Idea FPO allotment – How to check allotment, GMP and more
- India leads in GenAI adoption, investment trends likely to rise in coming years: Report
- Reliance Jio emerges as World's largest mobile operator in data traffic, surpassing China mobile
- Satellite monitoring shows large expansion in 27% identified glacial lakes in Himalayas: ISRO
- Vodafone Idea shares jump nearly 8%
- Indians can now get multiple entry Schengen visa with longer validity as EU eases norms