Social Media Is Driving Higher ROI For Small Businesses Than Last Year
Seven out of eight social networks improved their perceived ROI this year among small and medium-sized businesses (SMBs), according to a survey conducted by BIA/Kelsey.
- Among SMBs that reported using
Facebook ads, 26% said the ROI was 10-19x of their ad spend. What's more, 19% said they achieved 20x return on their ad spend. - SMBs ranked the ROI from YouTube and Facebook pages slightly lower than what they achieve from marketing on blogs.
Twitter is holding its own as a marketing channel, as 19% of SMBs reported 10 to 19x return on their spend. LinkedIn however, ranked the lowest among social media as an ROI driver.
BIA/Kelsey noted that Twitter and LinkedIn are still relatively new marketing channels for small businesses and that there is "ample room to optimize effectiveness."
Facebook is proving that social media advertising can be an ROI-driver, even more so than owned media.
In Other News ...
A photographer won a $1.2 million settlement after two media companies used photos he had posted on Twitter. (Reuters)
Mark Zuckerberg, Jack Dorsey, and other leaders in the tech industry were guest speakers at Y Combinator's Startup School, where they offered some valuable advice to entrepreneurs. (Business Insider)
The Wall Street Journal published a profile on Yuri Milner, who invested large sums in both Facebook and Twitter while both companies were still privately owned. (Wall Street Journal)
- I spent $2,000 for 7 nights in a 179-square-foot room on one of the world's largest cruise ships. Take a look inside my cabin.
- Saudi Arabia wants China to help fund its struggling $500 billion Neom megaproject. Investors may not be too excited.
- Colon cancer rates are rising in young people. If you have two symptoms you should get a colonoscopy, a GI oncologist says.
- Experts warn of rising temperatures in Bengaluru as Phase 2 of Lok Sabha elections draws near
- Axis Bank posts net profit of ₹7,129 cr in March quarter
- 7 Best tourist places to visit in Rishikesh in 2024
- From underdog to Bill Gates-sponsored superfood: Have millets finally managed to make a comeback?
- 7 Things to do on your next trip to Rishikesh