Social media comes to the rescue of Airtel, Vodafone, and Idea’s consumer engagement
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Leading Indian telecom companies like Bharti For this, they are using data analytics and web-crawling tools so that they can understand customer behaviour in a better manner, while being engaged with them in a two-way social conversation. This would also help them in creating customised products for their customers.
With new rival Reliance Jio already starting to threaten their position in the industry, it has become all the way more important for them to value their customers so that they don’t get more chances to shift.
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Also read: Here’s what Airtel and Vodafone have to say to Mukesh Ambani on Reliance Jio's big bang entry
"Social media strategy is crucial for any brand and being a pioneer, we do it differently across Facebook, Twitter and Instagram platforms," Bharti Airtel's chief brand officer Rajiv Mathrani told ET. "By using social media insights, we have been able to optimise our interactions and move beyond responding to truly engaging customers," Mathrani added.
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Also read: Reliance Jio has triggered tariff battle; Idea, Vodafone to strike back with attractive pricing
As per consultancy firm TNS, social media has evolved as an inherent part of
Also read: How Mukesh Ambani's AGM speech cost other telcos thousands of crores in 45 minutes
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